Spotify has officially denied rumors that its premium will begin with tier advertisements. Streaming service came under fire from users who criticized the plan to introduce advertisements.
The origin of these rumors can be recently discovered back into a technical mess that unknowingly displays users who were taken membership to spot the premium. This bug created a lot of confusion, inspiring premium customers to a herd for a community platform to give voice to their concerns. After the weeks of addressing the issue, Spotify has ensured that no other discrepancies have arisen since the bug correcting, yet anxiety over the possible advertising inclusion between users.
Spotify reduced the rumors around the issues, stating that “premium music is listening and advertising will remain free,” with the exception of its podcast material.
While Spotify has emphasized its dedication to an advertising environment for music streaming, speculation continues about the possible introduction of a new tier characterized by advertisements. It follows the trend of a comprehensive industry, where major streaming platforms such as Netflix and Prime Video have started offering advertising budget -friendly membership options. Netflix’s advertising scheme has achieved remarkable success by attracting more than 40 million customers.
Given the rapidly changing pricing models in membership-based streaming services, many wonder whether Spotify may eventually reflect these strategies in the music streaming industry. The expectation of the much awaited Spotify Hifi Tier, which is slapped to launch at the end of this year, further discusses the ability of an overhaul in membership plans. Since streaming platforms continue the way to maintain strength by improving their services, the question remains: can the Spotify advertisement offer a low-level membership containing advertising? This will keep the existing premium customers happy as they will not have to deal with advertisements, while potentially new users will have to draw with a inexpensive plan.
Source: Tekardar
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